TASK
After meeting with the Independent Care Group, it was quickly decided upon to use a letter icon of ‘ICG’, being that most people are aware of the company as this abbreviation. The current logo needed a redesign due to its limitations and clarity on modern applications such as websites. It also needed a modern design that would sit comfortably as a national identity and brand.
IDEA
• The logo has a friendly and openness by the use of space, composition and rounded letterforms.
• The letter ‘C’ is larger than the other two letters which emphasise the care given through the organisation and by its members.
• The letter ‘I’ has a close connection or an individual or independent company/business/individual.
• The logo will work in both white and black & white on all media and size requirements.
• After careful consideration that the current tagline should be changed to be ‘The Voice of Independent Care’, I have submitted options for how the slogan is to be placed with the new logo.
• All the fonts used are Google safe fonts allowing for free commercial use and easy application on both web and print media.
• The logo allows for multiple colour options.
• ICG wanted to move away from the standard colour associated with such organisations. Our colour choices use colours off the usual spectrum with a preference towards a silver colour tone.
• The letter ‘C’ is larger than the other two letters which emphasise the care given through the organisation and by its members.
• The letter ‘I’ has a close connection or an individual or independent company/business/individual.
• The logo will work in both white and black & white on all media and size requirements.
• After careful consideration that the current tagline should be changed to be ‘The Voice of Independent Care’, I have submitted options for how the slogan is to be placed with the new logo.
• All the fonts used are Google safe fonts allowing for free commercial use and easy application on both web and print media.
• The logo allows for multiple colour options.
• ICG wanted to move away from the standard colour associated with such organisations. Our colour choices use colours off the usual spectrum with a preference towards a silver colour tone.
RESULT
The new logo has greater clarity, trustworthiness & credibility than the old logo. Essential when moving into a national arena.
